The Making Of Founded.
Founded was born from a simple belief that the furniture and accessories we live with should feel as intentional as the spaces we create around them.
Too often, we encounter extremes: mass-produced items lacking soul, or precious design objects that feel untouchable in everyday life.
Founded is something different. Something grounded. Founded exists in that space between. Each piece is designed with the conviction that good design should be both beautiful and unassuming, considered yet unfussy. It should anchor a room without demanding attention, improve with age rather than fight against it, and feel like it's always belonged.
Founded is built around the philosophy that furniture doesn't need to follow trends but rather responds to the fundamental ways we inhabit our homes—how we gather, rest, work, and move through our days.
Every piece in the Founded collection is designed in-house and created by skilled makers who understand materials deeply. Our pieces are meant to weather real life, to accumulate the marks and memories that make a house a home.
Founded. Furniture that becomes part of your story.
"For many years I have designed spaces that tell stories through carefully curated objects. Founded is my opportunity to share that design philosophy more broadly, creating furniture and accessories that bring the same level of artistry to a wider audience."
- Jaki Amos
Our Mission.
To be the inventor of. To originate. To create something new. It is from these values that Founded was born, and it is these values which lie at the heart of everything we do. The common experience is that luxury furniture is unattainable to many due to its high price point. It is our strong belief that through an innovative design approach and progressive manufacturing techniques, this reality can, and should, be challenged. Founded seeks to close the gap. To create a new reality, by combining 25 years of experience in pioneering international interior design with a 30 year track record of unrivalled manufacturing and delivery. And so Founded was born. A new approach - one in which we bring to the market aspirational, meticulously considered products born from exceptional craftsmanship and detailing, at an accessible price point. We seek to close the gap. Good design is for everyone. Founded.